Video, Engagement & Mobile – the three key travel marketing trends
I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some...
View ArticleInterview: How Saalbach found 20,000 fans…
If you read our recent post about the Top 10 Austrian ski resorts on Facebook, you will have seen that Saalbach Hinterglemm tops that list with over 22,000 fans. We asked Saalbach resident, Rachel...
View ArticleWhy automation doesn’t work on Facebook…
If only Facebook didn’t take up so much time… Phew. All this status updating and relationship building on Facebook takes time, doesn’t it? If only there was some quick way of automatically exporting my...
View ArticleLiving Social’s brilliant London taxi campaign
I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case,...
View ArticleWhy social media should be part of your marketing plan…
We loved this slideshare, packed full of statistics about social media from Harp Social. If you don’t already include social media in your marketing plan, then maybe now’s the time to start…
View ArticleRed Bull go all classical on us…
We thought this is an interesting development from Red Bull, since their last more traditional campaign. This fusion of classical music and breakdancing is that far outside the usual stereotype of...
View ArticleSkipedia teams up with Expedient Marketing & PR
Skipedia is delighted to announce that as of 25 May 2012, we will be joining forces with Expedient Marketing & Public Relations. Expedient Co-Founder and MD, James Gambrill said: “We are delighted...
View ArticleCourchevel use YouTube to drive early season ‘ouverture exceptionnelle’
On Saturday 23 November 2013, Courchevel opened for a unique ‘ouverture exceptionnelle’ offering free skiing in the resort for one day only: We recently interviewed Dominique Bellavarde, Digital...
View ArticleWhy Alpe d’Huez is Lost In Translation…
It is a truth universally acknowledged, that a ski resort in possession of a UK customer list must be in want of a good translator. If Jane Austen were writing about ski resorts, she may have been...
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